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Website Analytics Resources

As a precursor to the Google Analytics WebEd Workshop on Monday, August 8, here are some tasty treats to dive into when you have questions or want to stay up-to-date on the world of web analytics....

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WebEd Workshops: Google Analytics Wrap-Up

Thank you to our presenters, Ross Mansfield and Alex Martinez, for an overview of how Google Analytics can help you make smarter website and online marketing choices. And a big thank you to everyone...

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WebEd Workshops for August 22: Social Media Guidelines

Panelists: Paul Chan, University Counsel; Ellen Shew Holland, Risk Management; Kim DeVigil, UComm; Paul Myskiw, Registrar; Ken Pinnock, HR; Steve Banet, Campus Security Virtual location:...

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WebEd Workshop: Social Media Guidelines Wrap-Up

Thank you to our presenters, Ken Pinnock, Ellen Shew, Paul Myskiw, Paul Chan and Chase Squires for their guidance on social media policies and guidelines. And, as always, a big thank you to those in...

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WebEd Workshops for September 12: Writing for the Web

Speaker: Kate Johnson, University Communications Virtual location: connect.du.edu/webed Live location: Daniels College of Business, Room 120 Date & Time: Monday, September 12, 10-11am Writing for...

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Mmmm, Tasty… Content Strategy Meets Crisis Communications

A great crossroads read between content strategy and crisis communications from your friends and mine at the Meet Content blog. Enjoy! Part 1 Part 2

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Measuring the Value of Search

McKinsey Quarterly’s article on the value of search takes a more methodical look at search’s impact. The key findings: Using country-level analysis as a base, we estimated that the total gross value of...

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WebEd Workshop: Writing for the Web Wrap-Up

Thank you to Kate Johnson for her insight on the importance of writing specifically for the web and the differences between it and print writing. A re-recorded version of the workshop is now available....

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WebEd Workshop: OmniUpdate Wrap-Up

Thank you to Matt Eschenbaum and Jon Liu for their tour of OmniUpdate. The recorded workshop is now available. New features will be communicated to those interested through the Web Liaison’s group on...

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Social Media Crisis Management Advice

Crisis planning is increasingly on people’s priority lists as evidenced by this great article on the influential site A List Apart. Some cogent advice: …all crisis communication should: Occur promptly,...

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